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10 Ways Digital Marketing Can Improve Your Business in 2020

A new year–and a new decade!– brings with it renewed motivation. Most of us create resolutions and set goals for personal success. Your business deserves the same kickstart, too. Rather than risk leaving your marketing plan behind in 2019, let us break down the top 10 ways digital marketing can help you reach more customers and start the new decade strong. 

1. Harness your marketing power

It’s undeniable: digital marketing is the most powerful form of marketing. Any form of marketing done online counts as digital marketing, and it’s clear that more and more businesses are taking their advertising to the internet. In fact, according to LYFE Marketing, U.S. digital marketing spend will rise to about $332 billion by 2021. Any savvy business owner would seize the power of digital marketing to stay top of mind and on-trend.

2. Reach a targeted audience 

You know your customers better than anyone. Digital marketing allows you to target those customers with precision. Targeting can be done by location, demographics and interests, and you can retarget people who have visited your site but not converted. Lookalike audiences are another segment digital marketing can target; your ads can be shown to people who behave similarly online to your current customers, further increasing your marketing effectiveness. 

3. Get more for your marketing spend

Digital marketing tactics have proven to be the most cost-effective way to reach potential customers. Properly planned and well targeted campaigns can reach the right customers at a much lower cost than traditional marketing methods. Choose where, when and to whom your marketing efforts will show and stay within your desired budget. 

4. Measure and track results

Yet another win for the web–digital is the most measurable form of marketing! Web analytics are feedback that show you how effective your campaigns are. You can track the number of people who click on an ad, how many visit your site, who completes a form and more. Strategy can also be easily and quickly adapted based on the analytics, allowing for immediate tweaks as needed! Get detailed info about how your customers interact with your site/posts/products and react accordingly. 

dashboard analytics printouts

5. Increase brand loyalty

By being active on social media you show yourself to be an engaged, innovative trend-leader. Manage your accounts carefully (respond quickly to comments and messages, try to rectify any negative reviews) and you can build customer loyalty and create a reputation for being easy to engage with.

6. Drive online sales 

E commerce, the sale of physical products online, is incredibly popular, and for good reason. Even if you have a brick and mortar store, an online shop extends your reach and allows you to make sales at any time of day. Use your social media accounts to market sales that directly link to your e commerce site. Videos and interactive posts are also great traffic drivers for online sales. This digital marketing strategy is sure to send more customers who will spend to your site!

7. Personalize your marketing

People love to be recognized and feel special when companies seem to remember and care about them. One way to do this digitally is to link your customer database to your website. Whenever someone visits your site, you can welcome them back with targeted offers. Another method is to send customers coupons for returning or completing another purchase. As customers become loyal, you can refine your marketing strategies more specifically to them. 

person typing on phone

8. Meet your audience where they are

Today, most buyers’ journeys begin online. According to Vimeo, 93% of online experiences start with a search engine like Google or Bing. Cleary, pay-per-click advertising is a digital marketing tactic not to be ignored. Similarly, your customers are increasingly on social media, and you should reach them there! According to eMarketer, 2.34 billion people (about ⅓ of the Earth’s population) use social media platforms regularly. Social media marketing is certainly a strategy to consider employing more in 2020. 

9. Improve your conversion rates

Other forms of media (print, television, radio) require your audience to physically do something to make a purchase–drive to a store, for example. With a user-friendly website, your customers are only ever a few clicks away from the conversions you’re looking for. 

10. Create more engaging content

The digital opportunities are endless: Reach your audience with creative videos, podcasts, live streams, interactive content and more.  Draw your audience in, create a relationship with them and solidify your business as one to watch. 

Do you need help implementing any of these tips, developing a digital marketing strategy or creating top-notch content? The experts at Duneland Media are here to help! Our team can help your business take advantage of the many benefits of digital marketing by providing a variety of effective services such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing.

If you’re ready to start or increase your digital marketing efforts, contact us or give us a call at (219) 369-4676. We look forward to driving the results your company deserves!