Continue To Put “People First” in Your Digital Marketing Strategy For 2021

hands typing on a laptop

In 2019, Americans spent an average of more than 6 hours per day online. Worldwide that average was closer to 7 hours. When you consider 2020’s unique circumstances — COVID-19 shutdowns, quarantines, and work-from-home orders — those stats have likely increased. To effectively reach the people you want to and motivate them to act (whether that be to recognize your brand, sign up for your newsletter or buy your product or service), your digital marketing strategy better be on point. Now, more than ever, that means you must think “people first.”

Why “Dwell Time” Matters to SEO, and How You Can Improve Yours!

computer screen with a timer above it

In this article you will learn about what dwell time is, how it relates to SEO, the value of dwell time and finally how to measure and improve dwell time on your website page. Search engine optimization, or SEO, is nothing new to digital marketers. By making both on-page and technical improvements to your site […]

How and Why To Market Your Business During the Coronavirus (COVID-19) Outbreak

calculator and chart

It’s undeniable–the outbreak and corresponding uncertainty surrounding COVID-19 is affecting us all. Local schools, restaurants, gyms and more are closed, and many companies have instituted work from home precautions during this time. Business projections show that sales will most likely slow, but that doesn’t mean you should cut back on marketing. In fact, the digital […]

Website Analytics and The Power Behind The Data

Google Analytics Dashboard

If you have a website, you’re probably familiar with the idea of website analytics. It’s possible, however, that you aren’t fully harnessing the power of website analytics to help your business. Analysis paralysis is a common feeling when looking at so much data–where do you start? How should your results guide your marketing strategy? Fear […]

HGTV Hometown Takeover Application Video

We recently donated our time, energy and skills to help create a video for our city, La Porte, Indiana, for HGTV’s Home Town Takeover competition. We think our application video turned out great, and we’re hopeful that HGTV may soon be coming to La Porte!

10 Ways Digital Marketing Can Improve Your Business in 2020

digital marketing spelled in Scrabble tiles

A new year–and a new decade!– brings with it renewed motivation. Most of us create resolutions and set goals for personal success. Your business deserves the same kickstart, too. Rather than risk leaving your marketing plan behind in 2019, let us break down the top 10 ways digital marketing can help you reach more customers […]

The E-Commerce Shopping Transformation

The New Way We Christmas Shop Shopping online–whether that be on a computer, tablet or mobile phone–has become a part of how many of us tackle our gift lists. Especially with the shortened shopping season this year (only 26 days due to the late Thanksgiving date), convenience counts. Today’s shoppers want an easy, fast and […]

La Porte County Public Library’s New Website

Redesigning an interactive, user-friendly website for the La Porte County Public Library Among the variety of digital media services Duneland Media provides, website creation, development and design is a team favorite. The creativity involved with creating a functional and visually pleasing site is inspiring. From layout and style to content and coding, the team at […]

Why Your Business Should Be Using A/B Testing

Description of A/B testing

The Importance of A/B Testing In Advertising Effective marketing is essential for any business, large or small. In the age of the Internet, there’s a lot of data available to tell you how your ads are doing. You can see exactly how many eyeballs are seeing your ad, how many clicks you’re getting and even […]

La Porte Area Teachers Receive Support to Attend Disney Institute from Local Businesses

This summer, six La Porte educators will be attending a one-day learning experience from the Disney Institute thanks to scholarships donated by several community businesses. The Disney Institute event, an educational seminar organized by the La Porte Economic Advancement Partnership (LEAP) and the La Porte Community School Corporation, will take place on June 12. LEAP […]