The E-Commerce Shopping Transformation
The New Way We Christmas Shop Shopping online–whether that be on a computer, tablet or mobile phone–has become a part of how many of us tackle our gift lists. Especially with the shortened shopping season this year (only 26 days due to the late Thanksgiving date), convenience counts. Today’s shoppers want an easy, fast and […]
La Porte County Public Library’s New Website
Redesigning an interactive, user-friendly website for the LPCPL Among the variety of digital media services Duneland Media provides, website creation, development and design is a team favorite. The creativity involved with creating a functional and visually pleasing site is inspiring. From layout and style to content and coding, the team at Duneland Media truly enjoys […]
Why Your Business Should Be Using A/B Testing
The Importance of A/B Testing In Advertising Effective marketing is essential for any business, large or small. In the age of the Internet, there’s a lot of data available to tell you how your ads are doing. You can see exactly how many eyeballs are seeing your ad, how many clicks you’re getting and even […]
La Porte Teachers Get Support to Attend Disney Institute
Receiving Support from Local Businesses in La Porte This summer, six La Porte educators will be attending a one-day learning experience from the Disney Institute thanks to scholarships donated by several community businesses. The Disney Institute event, an educational seminar organized by the La Porte Economic Advancement Partnership (LEAP) and the La Porte Community School […]
8 Signs It’s Time to Update Your Website
Is It Time For a Website Update? Websites are essential nowadays. In fact, according to Search Engine Land, 85% of consumers use the Internet to find a local business. Gone are the days of finding companies in your local print Yellow Pages. Now, people do nearly all of their product and service research online. However, […]
EDCMC and GLEDC Investors Celebratation
Celebrating Success of 2017-2019 Investment Campaign The landscapes of Michigan City and La Porte have been dramatically improving. Residents of the communities can see the significant economic growth that both cities have experienced. The continued development of the area could not be possible without the generous contributions of investors. On Monday evening, the Economic Development […]
Digital Marketing Trends for Small Businesses in 2019
Digital marketing is constantly changing. Thirty years ago, the marketing landscape was vastly different than it is today. With all of the constant changes, it can be hard to keep up. The following are some of the digital marketing trends that will continue to gain major ground in 2019. Keep in mind that these aren’t […]
Scams Small Businesses Need to Look Out For
It takes a lot of hard work and dedication to keep a business running smoothly. Ask any small business owner and you’ll probably hear stories of long hours and rough beginnings. Unfortunately, there are people out there that make a living out of trying to scam owners and their business out of their hard-earned money. […]
What Is SEO And Why Your Business Needs It
Marketing and advertising has changed significantly in the past few decades with the proliferation of the Internet. As a result, it’s critical for businesses to understand the new digital marketing landscape in order to better reach potential customers. One major part of digital marketing that every business should be employing is SEO, or Search Engine […]
Hire a Slicer Program Expands
(Photo by Jon Gard) Technical communications teacher Matt Presley talks with students in his class at La Porte High School this week. Presley launched Hire a Slicer two years ago, allowing seniors to post their resumes online, but the program was expanded recently to include resumes from all alumni and to allow businesses to post job openings […]
