KPIs, or key performance indicators, are performance measurements. KPIs provide a clear goal, which is essential for developing a strategic plan. Common marketing KPIs include website traffic, conversion rates and campaign ROI. Identifying and tracking marketing KPIs is vital for your business. Why? Consider this goal: Increase website traffic. With a vague goal like this, […]
Making sure your consumers are well-informed is an important part of your business, but getting them to read it can be a challenge. Infographics can be a powerful tool to communicate with your audience. See for yourself in our blog on “The Power of Infographics.”
Mobile-first (designing a website for mobile devices) is moving into the preferred spot for web designers due to increased mobile usage. Mobile-first saves developers time and improves their productivity, while also forcing them to create practical designs that benefit users. Clearly, mobile-first website design is a win for developers, business owners, and website visitors!
In 2019, Americans spent an average of more than 6 hours per day online. Worldwide that average was closer to 7 hours. When you consider 2020’s unique circumstances — COVID-19 shutdowns, quarantines, and work-from-home orders — those stats have likely increased. To effectively reach the people you want to and motivate them to act (whether that be to recognize your brand, sign up for your newsletter or buy your product or service), your digital marketing strategy better be on point. Now, more than ever, that means you must think “people first.”
In this article you will learn about what dwell time is, how it relates to SEO, the value of dwell time and finally how to measure and improve dwell time on your website page. Search engine optimization, or SEO, is nothing new to digital marketers. By making both on-page and technical improvements to your site […]
If you have a website, you’re probably familiar with the idea of website analytics. It’s possible, however, that you aren’t fully harnessing the power of website analytics to help your business. Analysis paralysis is a common feeling when looking at so much data–where do you start? How should your results guide your marketing strategy? Fear […]