Search engine optimization (SEO) is essential for any business that wants to succeed in the digital landscape. It involves optimizing your website to improve your search engine rankings and increase organic traffic to your site. One of the most effective ways to build up your SEO is by regularly adding location pages, service pages, and […]
Artificial intelligence – AI – is a branch of computer science that enables machines and computers to solve problems and design materials. AI is all around us, from Google Maps to Amazon Alexa. And now, AI has entered the content creation space. AI writing tools make your writing clearer, faster and more data-driven for better […]
KPIs, or key performance indicators, are performance measurements. KPIs provide a clear goal, which is essential for developing a strategic plan. Common marketing KPIs include website traffic, conversion rates and campaign ROI. Identifying and tracking marketing KPIs is vital for your business. Why? Consider this goal: Increase website traffic. With a vague goal like this, […]
Drones have been making their way into commercial markets for several years now, yet they are still an underutilized piece of technology that can elevate businesses large and small. UAV technology has made it easier for businesses to capture images, video and data in ways only the largest corporations could do in the past. While […]
We are kicking off 2022 with two business workshops all about optimizing your digital footprint.
a full-service digital marketing agency in La Porte, Indiana. Founded more than seven years ago, Duneland Media has seen tremendous growth – from its start in a basement (or two) to a thriving downtown La Porte office. Now home to 10 full-time team members, DM is positioned for a killer 2022. To begin the new year, let’s look back at how this agency got its start, and its name.
Businesses and consumers are immersed in a new age of technology. Almost everything we do can be done digitally. This way of the digital world is convenient for all users, and now almost necessary for small local businesses to stay connected with their customers. Small businesses already have to compete with big corporations, and that […]
Making sure your consumers are well-informed is an important part of your business, but getting them to read it can be a challenge. Infographics can be a powerful tool to communicate with your audience. See for yourself in our blog on “The Power of Infographics.”
Mobile-first (designing a website for mobile devices) is moving into the preferred spot for web designers due to increased mobile usage. Mobile-first saves developers time and improves their productivity, while also forcing them to create practical designs that benefit users. Clearly, mobile-first website design is a win for developers, business owners, and website visitors!
In 2019, Americans spent an average of more than 6 hours per day online. Worldwide that average was closer to 7 hours. When you consider 2020’s unique circumstances — COVID-19 shutdowns, quarantines, and work-from-home orders — those stats have likely increased. To effectively reach the people you want to and motivate them to act (whether that be to recognize your brand, sign up for your newsletter or buy your product or service), your digital marketing strategy better be on point. Now, more than ever, that means you must think “people first.”