How and Why To Market Your Business During the Coronavirus (COVID-19) Outbreak

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It’s undeniable–the outbreak and corresponding uncertainty surrounding COVID-19 is affecting us all. Local schools, restaurants, gyms and more are closed, and many companies have instituted work from home precautions during this time. Business projections show that sales will most likely slow, but that doesn’t mean you should cut back on marketing. In fact, the digital […]

Website Analytics and The Power Behind The Data

Google Analytics Dashboard

If you have a website, you’re probably familiar with the idea of website analytics. It’s possible, however, that you aren’t fully harnessing the power of website analytics to help your business. Analysis paralysis is a common feeling when looking at so much data–where do you start? How should your results guide your marketing strategy? Fear […]

10 Ways Digital Marketing Can Improve Your Business in 2020

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A new year–and a new decade!– brings with it renewed motivation. Most of us create resolutions and set goals for personal success. Your business deserves the same kickstart, too. Rather than risk leaving your marketing plan behind in 2019, let us break down the top 10 ways digital marketing can help you reach more customers […]

Why Your Business Should Be Using A/B Testing

Description of A/B testing

The Importance of A/B Testing In Advertising Effective marketing is essential for any business, large or small. In the age of the Internet, there’s a lot of data available to tell you how your ads are doing. You can see exactly how many eyeballs are seeing your ad, how many clicks you’re getting and even […]

8 Signs It’s Time to Update Your Website

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Is It Time For a Website Update? Websites are essential nowadays. In fact, according to Search Engine Land, 85% of consumers use the Internet to find a local business. Gone are the days of finding companies in your local print Yellow Pages. Now, people do nearly all of their product and service research online. However, […]

Digital Marketing Trends for Small Businesses in 2019

Digital marketing is constantly changing. Thirty years ago, the marketing landscape was vastly different than it is today. With all of the constant changes, it can be hard to keep up. The following are some of the digital marketing trends that will continue to gain major ground in 2019. Keep in mind that these aren’t […]

Scams Small Businesses Need to Look Out For

Man carrying out scams

It takes a lot of hard work and dedication to keep a business running smoothly. Ask any small business owner and you’ll probably hear stories of long hours and rough beginnings. Unfortunately, there are people out there that make a living out of trying to scam owners and their business out of their hard-earned money. […]

SEO – What it is and Why Your Business Needs It

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Marketing and advertising has changed significantly in the past few decades with the proliferation of the Internet. As a result, it’s critical for businesses to understand the new digital marketing landscape in order to better reach potential customers. One major part of digital marketing that every business should be employing is SEO, or Search Engine […]