Digital marketing is constantly changing. Thirty years ago, the marketing landscape was vastly different than it is today. With all of the constant changes, it can be hard to keep up. The following are some of the digital marketing trends that will continue to gain major ground in 2019. Keep in mind that these aren’t groundbreaking new technology. In fact, you’ve probably heard about everything on this list already. However, these marketing trends are becoming much more popular and will change how businesses interact with their customers. So, if you’re not already using them, you should be!
Chatbots are designed to answer questions quickly and efficiently, without having to rely on a human representative. This is an easy and inexpensive way to answer many of the basic questions your customers have. Chatbots are also able to offer instant service at any time or place and can help businesses collect customer information.
You may be wondering, do people even use chatbots? The answer is yes, they do! A joint study by Drift, Salesforce, and SurveyMonkey found that 69% of customers prefer using chatbots for quick communication with brands.
Video content is an extremely effective way to reach potential customers. This is because it has a high rate of engagement and is more appealing than traditional text. Videos are also a way to visually tell a story to your customers and let them know who you are as a business. According to the Digital Marketing Institute, it’s estimated that video will account for 82% of consumer internet traffic by 2021.
You may have also heard about live videos on social media platforms like Facebook and Instagram. Part of the appeal of live videos is the ability to directly interact with your audience. Viewers can comment while the video is streaming and become part of the conversation, which helps you to build a relationship with your customers. The best part of live videos? They’re free! All you need is a Facebook or Instagram account and a smartphone and you’re ready to connect with your audience.
Vocal communication is becoming increasingly common in American households. In fact, half of consumers already use voice assistants and 81% use them in conjunction with their smartphones.
Small businesses are already using this tactic to remain relevant with customers that are adapting the way that they search for things online. Of course, like any new platform, people search differently with voice assistants. For example, oftentimes people pose their searches as questions to their voice assistant. As a result, marketers need to be aware of how to tailor their approach when working in this digital marketing medium. While it might take a little extra time and effort, it will be well worth it when you can reach potential customers in a whole new category of searches.
This is the big one. If you’re not using social media to market to your customers, you’re missing out on a huge opportunity! Social media is one of the best ways out there today to get your content in front of as many eyes as possible.
According to Smart Insights, there are around 3 billion active social media users around the world. That’s almost half of the global population! In the United States, over 70% of citizens use social media. So obviously, there’s a lot of people on the top social media platforms. However, this doesn’t mean you can slap together any quick message and see instant results for your business. In order to find success in this medium, it takes having a well thought out plan and a fundamental knowledge of how people use these sites.
If all of these marketing trends sound like a lot of work that you don’t have time for, consider partnering with a marketing agency. They have the knowledge and expertise to use all of these techniques in an effective way to help your business grow. Duneland Media works with many local companies helping them to get their message out in the community. If you’re interested in working with us, don’t hesitate to reach out by calling us at (219) 369-4676 or emailing us at firstname.lastname@example.org. We look forward to hearing from you and getting your business up to speed on the latest digital marketing trends.