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What Is SEO And Why Your Business Needs It

What is seo

Marketing and advertising has changed significantly in the past few decades with the proliferation of the Internet. As a result, it’s critical for businesses to understand the new digital marketing landscape in order to better reach potential customers.

One major part of digital marketing that every business should be employing is SEO, or Search Engine Optimization. It’s been around since the early 90’s, but has become more important than ever in recent years.

What is SEO? 

Search engine results page on Google

So, what is SEO exactly? SEO is used to increase a website’s position on search engine results pages (SERPs) on sites like Google, Bing, or Yahoo. Those websites that you see at the very top of Google when you’re searching for a new couch or a plumber to fix your broken sink don’t appear there by accident.

It takes time and money to develop a strategy to get your business to appear near or at the top of a SERP. However, it’s one of the most cost-effective methods in advertising to engage customers or clients. Research also shows that a good SEO strategy is well worth the investment.

Why SEO is Important

Woman typing into the Google search bar

According to Search Engine Watch, page one results on Google get 92% of all traffic from the average search. So, if your business isn’t showing up on the first page (at least), it’s likely that you’re missing out on a significant portion of your potential customer base.

Part of being successful at marketing your business is staying ahead of the competition. If you don’t want to fall behind, you need to develop a strong SEO plan now. According to Hubspot, 61% of marketers say improving SEO and growing their organic (naturally ranking searches) is their top inbound marketing priority.

If you’re not already utilizing an SEO strategy, or don’t even know where to begin – that’s okay! At Duneland Media, we can take care of your SEO strategy for you, so you can focus on running your business. Visit us at to learn more about us or call us at (219) 369-4676 to learn what we can do to help your business grow.